Insights
Notes from the operation.
Practical perspectives from Wali Zuberi on pay-per-call buying, compliance and contact-center technology — written from inside the work.
Medicare · Pay-Per-Call
How AEP Changes Medicare Pay-Per-Call Buying
Every October the Medicare call market changes shape. Buyers who plan for it pay less per enrollment; buyers who don’t pay for it in chargebacks.
Read the article Compliance · Pay-Per-CallTCPA-Consented Inbound: What Buyers Should Demand
“It’s inbound, so it’s compliant” is one of the most expensive assumptions in performance marketing. Here is what to ask for instead.
Read the article Technology · Contact CentersRunning WhatsApp-Controlled Dialers in Contact Centers
Supervisors don’t live in the dialer admin panel. Bringing dialer control to the messaging app they already use changes how fast an operation can react — if it’s built with the right guardrails.
Read the articleDiscuss a program or partnership.
Buyers, publishers and technology partners are welcome to start a conversation.