Wali Zuberi has spent much of his 17+ years in the industry on US pay-per-call. These are his answers to the questions buyers and publishers ask most often.
How does Wali Zuberi define pay-per-call?
Pay-per-call is customer acquisition in which a buyer pays for a qualified inbound phone call, or a live transfer, that meets agreed terms: who the caller is, where they are, when they call and what has to happen on the call before it counts. Done well, it aligns the publisher, the call center and the buyer around one outcome — a conversation that can become a customer.
Which pay-per-call verticals does he work in?
Medicare, Final Expense, ACA, MVA / legal, Home Services and Auto Insurance, all for the US market. Each has different qualification rules, licensing requirements and seasonality, so each is run as its own program rather than as a variation of one script.
Why does he insist on TCPA-consented traffic?
Because buyers keep partners who can prove where every call came from. Consent evidence protects the buyer, shortens disputes over billable calls, keeps phone numbers in good standing with carriers and lets programs scale without accumulating hidden risk. He explains the economics in The Business Case for TCPA-Consented Pay-Per-Call.
What should a buyer ask a pay-per-call partner before launching?
How each source generates calls; what consent evidence exists for anything outbound-adjacent; whether sub-publishers are used and approved; what creative and landing pages consumers see; how calls are tagged by source; and how quickly evidence can be produced for a specific call. The longer checklist is in TCPA-Consented Inbound: What Buyers Should Demand.
How does Medicare pay-per-call change during the Annual Enrollment Period?
AEP runs from October 15 to December 7. Demand rises faster than quality supply, the standardized TPMO disclaimer takes time at the start of every call, licensed and certified agent capacity becomes the real constraint, and compliance scrutiny peaks. Buyers should plan volume, billable duration and agent capacity before October. Detail: How AEP Changes Medicare Pay-Per-Call Buying.
What matters most in Final Expense and ACA programs?
In Final Expense, callers are usually older adults looking for coverage for end-of-life costs, so patient, plain-language conversations and licensed agents matter more than speed. In ACA, demand follows enrollment windows and qualifying life events, so programs need to scale up and down cleanly and route only to agents licensed in the caller’s state.
How are MVA/legal, Home Services and Auto Insurance programs different?
MVA / legal programs depend on careful intake questions and a fast hand-off to the firm’s intake team. Home Services programs depend on service-area accuracy and confirming the caller is the homeowner. Auto Insurance programs depend on quote-ready callers and routing to agents licensed in the caller’s state. In every vertical, the qualification rules are agreed with the buyer in writing before launch.
How does he measure quality?
By the buyer’s outcome rather than the billable call: placed policies, enrollments that stay enrolled, booked appointments that are kept and signed retainers. Sources are tracked through to those outcomes, and the results are shared with publishers so the whole supply chain improves.
How can buyers and publishers work with his team?
Buyers can start through the buyer marketplace; publishers and call centers with traffic to place can apply through partner onboarding. Both can also call +1 407 586 5957 or use the contact page.